Brand Story
PAPRO Foreign Trade Limited Company was established in 2018 in California, USA, with the guiding principle: “Crafted for Everyday Comfort.” Starting with baby and kitchen products, PAPRO quickly earned consumer trust in the American market through its focus on quality, affordability, and customer satisfaction.
In 2022, building on its international success, PAPRO expanded into the Turkish market under its own brand, this time specializing in locally-produced kitchen appliances. By combining global experience with local manufacturing capabilities, the company has rapidly grown to become a recognized and preferred brand throughout Turkey.
Empathy Map
The Papro target audience consists of modern Turkish households who value practicality, comfort, and affordable quality in their kitchen products. They seek products that simplify their daily routines, are reliable, and aesthetically pleasing. They often feel frustrated by products that don’t meet expectations or break too easily, and they prefer brands they can trust for both quality and design. These consumers think about the long-term value of products, prioritizing sustainability and simplicity. Papro addresses these needs by offering functional, durable, and visually appealing kitchen essentials that seamlessly integrate into their daily lives, helping them feel confident and comfortable with their choices.
Visual Direction
The visual identity of Papro was crafted to be both bold and approachable, reflecting the brand's core values of comfort, simplicity, and quality. The design direction was anchored in creating a brand presence that feels familiar yet fresh, elevating everyday kitchen essentials into a vibrant experience.
Our Core Values
What Drives PAPRO Forward
At PAPRO, our values are more than just words, they are principles we live and build by. They define how we operate, how we design our products, and how we serve our customers. Rooted in responsibility and driven by purpose, these values are the pillars that sustain our long-term success and meaningful impact.
Logo
Choosing the Orientation of the Logo
Structure and Guidelines
The PAPRO logo is not just a name, it’s a visual signature. Its orientation, spacing, and geometric flow are all carefully calculated to convey trust, warmth, and modernity. Every curve, angle, and connection in the logo follows a visual rhythm that aligns with the brand’s promise: Crafted for Everyday Comfort.
Colours of Papro
Color That Reflects Purpose, Precision, and Personality
The PAPRO color palette is designed to express the brand’s identity through a balance of boldness, warmth, and clarity. Each color plays a strategic role in how the brand communicates across physical and digital platforms. Our primary tones—deep blues, energetic yellows, and soft neutrals—capture the essence of our values: reliability, modernity, and approachability.
• Rich Black and Federal Blue provide a strong, confident base for typography, product visuals, and packaging.
• Persian Blue and Vivid Sky Blue bring energy and clarity, ideal for calls-to-action and digital highlights.
• Mustard adds a spark of warmth, friendliness, and optimism to the visual language.
• Seasalt offers balance and whitespace, helping layouts breathe with elegance and simplicity.
Packaging System
The Papro Baking Paper packaging was designed to deliver both practicality and visual appeal, ensuring the product stands out on shelves while reflecting the brand's values of quality, simplicity, and reliability.
Papro
Project Overview
Papro, a growing brand in the kitchen essentials industry, tasked Red Flare DDA with creating a bold and distinctive visual identity. Launched in 2018 in California and later expanded to Turkey in 2022, Papro aims to deliver functional, durable, and aesthetically pleasing kitchen products. Our role was to design a brand system that reflects Papro's commitment to quality, comfort, and everyday functionality.
