ARTIXION
Client
Artixion Mag.
Date
March 2022
Role
Web3 Magazine Organization
Website
www.artixion.com
PROJECT OVERVIEW
Be part of Digital Art Society
Innovation is at the heart of any idea worth pursuing. Most of them are in the incremental realm, a few are destructive, and the rarest are transformative.
A strong focused branding strategy delivered through superior design provides a competitive advantage.
Odio felis sagittis, morbi feugiat tortor vitae feugiat fusce aliquet. Nam elementum urna nisi aliquet erat dolor enim. Ornare id morbi eget ipsum. Aliquam senectus neque ut id eget consectetur dictum. Donec posuere pharetra odio consequat scelerisque et, nunc tortor. Nulla adipiscing erat a erat. Condimentum lorem posuere gravida enim posuere cursus diam.
Details /
Type
New Brand
Category
Digital Web3 Platform
Services
Strategy, Identity, UX/Ui
/03
EMPATHY
We determined the target audience of our brand as 15-40 years old. We can describe it as a unisex audience that is potentially born or adopted into the consumption culture, follows technology and global agendas, and can be influenced by innovation and the benefits to be offered. Thanks to the internet, there are both pluses and minuses in this sector, which is growing day by day, but our brand, supported by high product quality, will get rid of the disadvantages of the sector with its high quality and global understanding, and will also be supported by a campaign that will benefit the society and its consumers. Unlike its competitors, our brand will ensure continuity in these campaigns.
/02
POSITIONING
Artixion's mission is to produce news, accompany artists, guide students, and encourage enthusiasts to purchase digital artwork and even invest in projects.
/03
EMPATHY
Artixion believes that digital art is more attractive and tangible than the visual arts for today and the next generation, and given the possibilities that technology provides us, this is quite understandable and support is the most important thing that can be done to New artists can emerge, and support is not possible without the transfer of knowledge and skills.
When we talk about digital art, there is no place for canvas, paper, physical colors, darkroom photography, flower sculpture, etc. We deal with codes, we work with three main lights that give us millions of colors, so our path is clear. Is.
Message transmission is one of the most important characteristics of brand signs, by using the original concept of pixels and light and its keywords, we are on the right path to create a symbol.
/05
THE GEOMETRY OF BEAUTY
Designing Emotions, Crafting Identities: Beyond Shapes and Colors, We Speak Your Story.
The most powerful tool of a brand to promote its services or products is a logo. This is the first thing the human brain notices when looking at a brand. Logo designers should consider the emotions of their target audience when designing a logo. A brand logo must convey a message. Features such as font, color and shape should be very important in logo design.
Odio felis sagittis, morbi feugiat tortor vitae feugiat fusce aliquet. Nam elementum urna nisi aliquet erat dolor enim. Ornare id morbi eget ipsum. Aliquam senectus neque ut id eget consectetur dictum. Donec posuere pharetra odio consequat scelerisque et, nunc tortor. Nulla adipiscing erat a erat. Condimentum lorem posuere gravida enim posuere cursus diam.
LOGO DESIGN
The story of the sign that depicts the identity of a brand does not begin with a design, but with a question: Who is Artixion? The most important aspect is to understand the figurative elements before drawing a line. This ensures that the brand identity remains relevant over the years.
We spend time talking with team members, carefully putting all the elements together, and laying the foundation for turning ideas into art. When pen hits paper, the hand is guided by the weight of all the interactions before it, revealing a logo and a logotype made with empathy and love.
COLOR
When we talk about digital art, there is no place for canvas, paper, physical colors, darkroom photography, flower sculpture, etc. We deal with codes, we work with three main lights that give us millions of colors, so our path is clear. Is.
Message transmission is one of the most important characteristics of brand signs, by using the original concept of pixels and light and its keywords, we are on the right path to create a symbol.
primary color
WHITE
#FFFFFF
Black
#0000
Color Palette
Free Speech Magenta
#ED6ECE
Blue Violet
#A93DF1
Maya Blue
#71DAFB
Screamin' Green
#4AFF94
